Manipulative Rhetoric and Propaganda Techniques: Unraveling the Power Dynamics in George Orwell's “Animal Farm”

Abstract

George Orwell's "Animal Farm" serves as a compelling critique of power, manipulation, and propaganda. Through the lens of a farm revolution led by animals, Orwell unveils the insidious ways in which language can be wielded to control, deceive, and consolidate authority. This research explores Orwell's depiction of manipulative rhetoric and propaganda techniques employed by the pigs, highlighting their impact on power dynamics and the beliefs of the animal community. Analysis of slogans, repetition, false promises, and historical revisionism reveals the mechanisms through which language manipulation shapes perceptions and influences actions. The study also reflects on the broader implications for contemporary society, emphasizing the importance of media literacy, ethical communication practices, and safeguarding democratic principles. By drawing lessons from "Animal Farm," this research contributes to discussions on the ethical use of language, combatting misinformation, and defending democratic norms in an age of pervasive manipulation and propaganda.